Story

Every high-stakes moment lives or dies by its message.

B2B tech buyers are hard to impress. We work with your team to articulate a focused, differentiated narrative rooted in your unique strengths and aligned to buyer priorities. That story becomes the foundation for cohesive content, campaigns, and executive messaging.

Stories and narratives

We work with your leaders and team to discover and document the narrative for your critical moment.

While competitors let AI do their talking, your voice sets you apart. We’ll draw out your story and document it with style guides, glossaries, and internal communications that get your teams on the same page.

Messaging

We build messaging frameworks that define how to consistently talk about what you do and tie benefits to buyer needs.

Explaining complex technical information clearly to specific audiences is our specialty. We translate technical capabilities into business value while maintaining the accuracy and specificity that technical buyers demand.

Thought leadership programs

We provide guidance, editing, and ghostwriting that puts your founders, leaders, and experts front and center.

We’ll help you identify the right experts and help them articulate their valuable ideas. We provide coaching or done-for-you content for executives and subject matter experts.

What Contentric brings to the table

CLARITY

White magnifying glass icon with a pink sparkle inside on a black background.

We pressure-test your story like your buying committees will.

CONSISTENCY

White magnifying glass icon with a pink sparkle inside on a black background.

We align every aspect of the story before we amplify it.

CONFIDENCE

White magnifying glass icon with a pink sparkle inside on a black background.

We enable relevant stakeholders for maximum impact.

Two ways to work with us

The Ready Room

30–90 days, $20k–60k

Get ready for high-stakes launches, so even your boldest ideas sound like the smart choice from day one. 

Point-in-time Projects

Most projects $5k–15k fixed fee

For contained needs and smaller moments: a messaging sprint, a brand voice guide, a website refresh...

FAQ: Story for B2B tech companies

How do storytelling and messaging support the success of high-stakes moments?

Can Contentric write copy for complex technical products?

Why do B2B tech companies need specialized messaging?

What is product marketing?

How does product marketing drive conversion?

Will our internal experts need to write their own thought leadership content?