Learn how to find your audience, develop a strong argument, use a story structure, and more. Leave with a finished piece in your unique voice, and a system for writing the next one without starting from scratch.
Cohort kicks off Oct. 12 · $495 · Save $100 with code EARLY through Sept. 25
Self-paced available on-demand · $99

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AI raised the stakes
AI is taking on more work, raising the pressure to show your value. At the same time, readers have little patience for AI slop. If that’s how you show up, your best ideas can get dismissed without a second glance.
Writing that shows your experience and judgment is still one of the most reliable ways to earn the trust of peers, employers, clients, investors, and others. Find Your Voice teaches you to write in your unique voice and give people a reason to keep reading, whether you use AI or not.
By the end of the Find Your Voice course, you’ll have a working system and an entire library of reference materials you’ve built for it, including:
Personal writing plan, with goals and metrics
Comprehensive audience profile
An easy way to focus your writing
A personal positioning statement
A finished article, reviewed and ready to publish
A vetted list of pillars to anchor future articles
Reusable frameworks for arguments and storytelling
An editorial workflow you can keep using
The cohort runs for 6 weeks. Plan to spend 2-4 hours per week on the course. The learning modules are short and to the point so you can maximize your time doing the homework (you’ll get out what you put in).
Lessons and activities are pre-recorded so you can complete them at your own pace each week, and we hold live office hours for Q&A at the end of every week, on Friday at 10am Pacific. These calls will also include a short bonus lesson.
Identify useful ideas in the work you've already done. Set a purpose for your writing and find subjects where your experience gives you something meaningful to contribute.

Choose the people you want to reach and understand what matters to them. Define your perspective and voice so your articles reflect both your expertise and your readers' interests.

Give each article a clear point. Learn to use evidence and structure to help readers follow your reasoning, explaining the details at the right level for your audience.

Build a practical workflow for getting from an idea to a finished draft. Learn to edit for clarity and use outside help and AI while keeping the writing recognizably yours.
Write your first article using the skills you’ve just learned. Get support with continuing weekly calls and community, and we’ll give you personal coaching with a detailed round of editorial review for your draft.
This course is for anyone who’s realized they need to start sharing their experience and insights to get to the next level.
Company founders who need the market to understand how they think, why their category matters, and how they see things differently.
Directors and VPs who want to showcase their judgment to candidates, peers, buyers, and bosses.
Principal engineers, climate scientists, product managers, and so on looking for new jobs, promotions, or to move into consulting.
Scientific and academic founders who are struggling to break out of rigid writing styles to connect with lay audiences.
Experts of any kind looking to build credibility and authority in their area of expertise.

Dorothy Bayern
Course instructor & editorial support
Dorothy is an experienced science communicator, ghostwriter, and writing coach. She scaled up her one-on-one coaching practice to develop the Find Your Voice curriculum.


Kim Kelley
Community & editorial support
Kim is the technology marketing and content veteran who founded Contentric in 2016 and an experienced ghostwriter. She provides course community and editorial support.
All three options get you the full course and lifetime access, including any future updates to the course.
Learn all the same material on your own at your own pace
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Pre-recorded course materials to watch and learn at your own pace
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A community for support from others taking the course
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Lifetime access to the material and any future updates
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Upgrade to a future cohort anytime
Use code EARLY through Sept 25 for $100 off
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Everything in the self-paced course
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Content paced over 4 weeks, with a weekly live call (bonus lesson and Q&A)
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Two more weeks to complete your capstone, with continuing live calls
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Community moderation and direct support from Dorothy and Kim
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All future upgrades to this course included in lifetime access
Use code EARLY through Sept 25 for $100 off
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Everything in the founding cohort
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One live 45-minute 1:1 capstone review call
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Async Editorial support for 3 articles within 3 months after the cohort (2 rounds per article)
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Capped at 10 seats
Currently available to participants in the United States. If you’re outside of the US, contact us to express interest.
No. Bring your subject-matter expertise and a willingness to practice. The course helps you develop an article from your own experience and point of view.
Yes. You’ll learn to evaluate ideas, make editorial decisions, and keep the writing true to your expertise. Those skills help you work effectively with AI and/or human editors.
We encourage you to join the weekly live calls to keep your learning on track, ask any questions you may have, and get feedback on what you’re doing. Bonus lessons also take place in the live weekly calls. We will record the weekly calls and make them available on-demand. Skipping weekly calls doesn’t count against you, but the more you put into learning, the better your writing will be in the end.
Self-paced access begins immediately after purchase. Cohort access begins October 12, 2026. Both include lifetime access to the course materials.
Cohort enrollment is fully refundable before the first session. After the course starts, if you attend, do the writing, and complete the capstone but remain dissatisfied with your publishable article and writing process, we’ll offer you a place in the next cohort at no additional charge. Self-paced purchases are nonrefundable once you’ve logged in to Circle.