Get the structures, systems, and support you need to put your ideas out there, clearly and confidently.
An eight-week cohort for technical leaders who want to build unshakable credibility with peers, employers, clients, analysts, and funders.
$895 · Save $150 with code EARLY until Aug 31
Prefer to go at your own speed? The self-paced course is $295 →
Brought to you by Contentric, a Silicon Valley content firm that has ghostwritten and edited articles for industry-leading technical founders and executives since 2016.
You’ve written a thousand specs, RFCs, design docs, postmortems, architecture proposals and more, but none of them had to make a stranger care.
An article that lays out your point of view is a different skill than internal documentation. The reader chooses to open it and can close it just as quickly. So, you stare at a blank page, and a few familiar thoughts start looping on repeat:
“I don’t have time for this!”
“I’m not a writer. It’s not even worth trying."
“[Insert your audience here] are such harsh critics; they’re going to rip me to shreds.”
And self-promotion makes your skin crawl. But none of these are reasons you can’t actually write compelling educational, point of view, or even persuasive articles. These are all learnable skills.
The leaders who push through and publish don’t do it for vanity. Three reasons come up again and again:
Writing strengthens thinking. You don’t fully understand your own argument until you’ve written it down for someone who will push back.
Credibility compounds. Clear public writing is how candidates, peers, and investors take the measure of how you think, long before they meet you. For senior ICs, it’s often what moves you toward your next job or promotion.
Career rewards often follow. When you’re the one who framed the problem, you’re the one people come to with questions and challenges. That often means offers of employment, promotion, consulting and speaking gigs, or meaningful collaboration
We’re not here to tell you to put the tools down. Contentric uses AI every day, and ghostwriting is part of what we do for a living.
Our philosophy is that there’s no shame in bringing AI, editors, and ghostwriters into your writing process. But when it comes to the thinking behind your piece, you are accountable. If someone challenges your work at the next conference, you won’t have a support system to defend it for you.
We teach the:
to understand what your audience wants to read
to know whether a content idea is any good
to shape an argument that’s recognizably yours
When you have that foundation, AI can help you do more. Without it, AI can only churn out more of the same.
Beyond that, you need to build the confidence to write like only you can. Good writing isn't stuffy or dry, particularly when you're making your case for something. And it's not perfectly polished, overly confident, ridiculously hollow AI-speak that people immediately spot and dismiss.
This course helps you find your unique voice and teaches you how to use it.
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Learn how to make the shift to point of view writing, and start finding the topics and pillars only you could write.
Stop writing for “the internet.” Pick the exact people you need to reach and what earns their attention.
Get the rhetorical and story structures that make a long-form piece actually land.
Build a workflow that turns your ideas into articles without it becoming a second job.
Cohort: 4 weeks of lessons and activities, followed by 4 weeks to complete your capstone (with our support), with live weekly office hours calls throughout the course.
You’ll be building a system that leans into your personal strengths. Guided activities teach you to capture ideas from the work you’re already doing and turn the best ones into articles that support your strategic goals. This up-front effort means your writing practice will take less work over time.
By the end of the Find Your Voice course, you’ll have a working system and an entire library of reference materials you’ve built for it, including:
Strategic goals and success metrics
Personal writing plan
Comprehensive audience profile
Unique content pillars to focus your writing
Positioning statement to define your value
Triple-screened list of topics
Understanding of where to spend your energy and what to let go of
Custom editorial workflow for getting assistance without sacrificing your voice
Reusable frameworks and classic structures for audience research, positioning statements, arguments, and storytelling
And in the cohort, your capstone project: a finished article, reviewed and ready to publish, in your unique voice.
This course is for anyone who’s realized they need to start sharing their experience and insights to get to the next level.
Technical founders who need the market to understand how they think, why their category matters, and how they see things differently.
Directors and VPs of technical departments (for example data and engineering) who want to showcase their judgment to candidates, peers, and buyers.
Principal engineers and other senior technical experts looking for new jobs, promotions, or to move into consulting.
Scientific and academic founders who are struggling to break out of rigid writing styles to connect with lay audiences.
People chasing follower counts or a slick online persona. We don’t teach performance, and this isn’t a course in sounding like everyone else.
Teaching yourself persuasive long-form writing by trial-and-error is slow, inconsistent, and makes it far too easy to abandon your first piece halfway through the draft. And whether you write solo, lean on AI, or work with a ghostwriter, at the end of the day, you’re the one who has to defend your piece. The judgment to shape the argument and keep it true to your voice has to start with you.
This course builds that judgment and a repeatable system that works with whatever resources you choose to use.
Kim Kelley
Founder & CEO, Contentric
Kim is a 30-year Silicon Valley veteran who’s been a marketing leader at start-ups and enterprises like NTT and Informatica before starting Contentric 10 years ago. She’s written thousands of white papers, research reports, ads, emails, and social posts, and ghostwritten dozens of articles for employers and clients. It's only within the last year that she’s 'found her voice' for her own writing, and she’s excited to share her secrets with other introverts, perfectionists, and anyone else who needs some help getting started! Kim loves gen AI and has a strong belief that, as good as it is, it's by far its most powerful when wielded by a human expert.
Dorothy Bayern
Head of Storytelling & Brand, Contentric
Dorothy Bayern is a science communicator with an MS in Folklore who used to write museum exhibitions before moving on to B2B tech. Her specialty is bridging the gap between subject matter experts and their audiences. In addition to banging out crystal clear messaging, innovative thought leadership programs, and written content of every kind for Contentric’s clients, she's a gifted writing coach who can help your team members develop their own voices. Dorothy created the Find Your Voice Strategic Writing course curriculum and is the primary course teacher.
All three get you the full course and lifetime access. The founding cohort adds live sessions, a capstone, and direct support so you finish with a published piece. And if you want to make sure you get out at least 4 pieces, the editorial package has you covered.
Immediate and lifetime access to content
✓ Pre-recorded course materials to watch and learn at your own pace
✓ A community for support from others taking the course
✓ Lifetime access to the material
✓ Upgrade to a future cohort anytime
Starts Sept 8 · Save $150 with code EARLY until 8/31
✓ Everything in the self-paced course
✓ Four weeks of sessions, with a weekly live call (bonus lesson and Q&A)
✓ Four weeks to complete your capstone, with continuing weekly livecalls
✓ Community moderation and support from Kim and Dorothy
Starts Sept 8 · Save $150 with code EARLY until 8/31
✓ Everything in the founding cohort
✓ One 45-minute 1:1 capstone review call
✓ Async Editorial support for 3 articles within 3 months after the cohort (2 rounds per article)
✓ Capped at 15 seats
It’s all on sale now, and the course opens on July 20th. We’re offering our lowest price for this first cohort and hope to earn your testimonial in return. Buy now if you want extra attention at a great price!
Note: This course is currently only available in the United States. We're working to add support for other regions.
Get a full refund any time before the first session. After we begin, we stand behind the work: if you show up, do the writing, and complete the capstone, but aren’t satisfied that you’ve left with a publishable article in your voice and a system to keep going, we’ll offer you a seat in the next cohort. There are no refunds for the self-paced course due to the nature of the work.
By the end of the course, you’ll have a repeatable system for coming up with new strategically aligned content ideas publishing writing that’s specific, useful, and recognizably yours. You’ll know how to focus on the topics you own, for the people you actually need to reach, and you’ll be able to defend every line of it.
