

While you’re scrambling to do 52 things by next week, it’s easy to miss essential testing, test without a clear hypothesis, or move ahead with ideas that aren’t working. Contentric gives you breathing room with practices grounded against business goals, audience insights, and other important data.


We create and optimize your content for visibility with traditional search engines and AI platforms like ChatGPT and Perplexity.
SEO, GEO, and AEO strategies focus on keywords and queries that drive qualified traffic and backlinks to your website. We use a combination of optimization and new content creation on your site with strategic article placement on third-party platforms and publications, both paid and earned.

We create and optimize email and ad campaigns to maximize engagement and conversion.
Data about your audience—their voice, pain points, and goals—is the core of any campaign, from product launch to event promotion and follow-up. Conversion copywriting, A/B testing, and ongoing optimization keep your audience engaged at every stage.

We test and refine messaging to improve how your content converts visitors into pipeline.
Whether it's ABM copy, ad creative, or landing page optimization, we craft the words that convert. You get expert copywriting and access to our network of strategic partners without the overhead of managing multiple vendors.
Ready to cut through complexity with strategic marketing that drives growth?
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Conversion rate optimization is the process of systematically testing and refining your marketing to improve performance. Data-driven marketing optimization involves writing multiple versions of ads or headlines for A/B testing, optimizing content for search engines, and using campaign data for insights on what converts best.
Optimization ensures you're getting maximum value from your marketing investment. B2B tech companies face long sales cycles and sophisticated buyers, and today the market is flooded with solutions billing themselves as AI. Small improvements in conversion rates, search visibility, or content performance can have outsized impacts on pipeline and revenue.
SEO improves your visibility in traditional search engines like Google Search and Bing by aligning technical health, content, and authority with user intent. GEO (Generative Engine Optimization), also known as AEO (Answer Engine Optimization), is an extension of SEO that structures and optimizes content to be surfaced, summarized, and cited by AI-driven systems like ChatGPT and other generative AI search platforms.
GEO and AEO work by structuring content so AI systems can retrieve, interpret, and cite it when generating answers. Because AI-driven results are dynamic and context-dependent, visibility isn’t about a single ranking position but about being consistently retrievable across variations. AI visibility requires clear question-based formatting, strong topical authority, credible sourcing, and structured data, such as schema, layered on top of solid SEO foundations. As more users get answers directly from AI tools, success depends not just on ranking, but on clarity and authority.
A good A/B test starts with a clear hypothesis based on data or audience insight. It tests one variable at a time, runs long enough to achieve statistical significance, and leads to actionable learnings you can apply elsewhere.
Some marketing optimizations, such as A/B testing CTAs or refining on-page elements, can show measurable impact within weeks. Search optimization is cumulative—technical improvements, content expansion, and authority building may take several months to compound in rankings and AI visibility. We triage our effort to prioritize quick wins while building toward long-term improvements.
We handle the content and messaging side: analyzing performance, recommending optimizations, rewriting underperforming content, and implementing SEO/GEO/AEO strategies. For paid advertising, ABM and more sophisticated email marketing execution, and advanced analytics infrastructure, we bring in trusted execution partners and own the messaging that powers those campaigns.